SEO for Squarespace
Understanding SEO for Squarespace
Whether or not Squarespace is good for SEO is a hot topic and it’s made extra confusing by the lack of clear information around SEO. Yes, SEO is important for many aspects of marketing, but it also has the potential to make your eyes glaze over.
Let’s start by stepping through what SEO really is. From a purely definition standpoint, SEO (or Search Engine Optimization) refers to strategies, techniques, and other elements used to improve your site’s ranking on Google. Did you know that less than 10% of people look at the second page of search results? This is why the clamor to be on page one gets louder every day.
If you’re designing a Wordpress site, it can be as simple as installing the Yoast plugin and making sure each page achieves that green dot – the all clear signal. On Squarespace sites, it’s slightly more difficult. The phrase “content is king” is specifically true for Squarespace sites. If you’re not creating or writing high quality content to share with your target market or ideal audience, SEO isn’t going to be of any use to you.
For Squarespace designers, this means (a) making sure you’re doing everything you can from a technical standpoint to ensure that your client’s site is SEO and Google friendly but also (b) making sureyour clients are aware of the good and bad of SEO basics – and that they know to steer very clear of black hat SEO tactics.
How Do Squarespace Sites Fare?
Squarespace sites are already search engine optimized, but there are a few steps you can take to make sure your (or your client’s) site truly shines.
(a) Make sure you set the site title and description (under Design > Logo & Title and Settings > Basic Information)
(b) Edit basic SEO settings (under Marketing > SEO)
1. Use title formatting (i.e. %S for the site title or %c for Collection title)
(c) Add page-specific descriptions. (under Pages > individual page settings)
Other things you can do include:
(b) When you’re adding content to pages, make sure you’re using the different headings (1, 2, and 3) as those automatically create those ever-important <h1> and <h2> tags.
(c) Make sure you add alt text to your images.
(d) Encourage your clients to blog and add tags and categories to blog posts.
If you’re curious about more on Squarespace and SEO, check out Squarespace’s own perspective and this article by Elle & Co. The founder of Moz has even stated “out of the box, Squarespace is friendlier on many aspects of SEO than Wordpress.” Finally, for a more in depth conversation, try this marketgoo article.