Site Showcase | Cailen Ascher

Today we have a lovely new site from one of our awesome members Ashley from Hello Big Idea! I saw a sneak preview of this site design on instagram and have been desperately waiting to see what creative awesomeness she delivered for her client. Take a look at how to use marble, gold & blush in a totally clean and impeccably designed fashion!

Squarespace Design Guild | Site Showcase | Cailen Ascher by Hello Big Idea Fulton Template for Squarespace

 Cailen Ascher

by Ashley from Hello Big Idea


Template Chosen: Fulton

Why did you choose that template?: We love any template with the ability to build with an index!

What was the Client's Objective?: Cailen wanted a chic, feminine site that incorporated marble, gold and blush.

Tell us a bit about the design process?: Cailen was a dream! She had a clear vision. Her pinterest board was well put together. She provided excellent feedback every time. Her projected wrapped in about 20 days because she was so great!

How did you help the client differentiate their business through design?: The digital world is flooded with coaches of all kind. She wanted to be different. She showed me sites she liked and didn't like. He business now has a polished and feminine look that is professional and doesn't scream DIY.

Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: There is some very simple CSS adjusting the horizontal rule and block quote.

What are the top three creative features you used in the design?: 1.We used the block quote to our advantage. Using the left border to help create an intriguing element with text. 2. We customized each page banner with her image, marble and a gold swoosh/slash. 3. Testimonials were an important part of her site. We made them stand out with the design elements and incorporated an oversized quote image for a little flair.

Anything else you want us to know about the site?: This is one of the first sites we've helped integrate Covertkit into. The cover page feature in SS worked perfect for her opt-in offer.

SITE: WWW.CAILENASHCER.COM SITE + BRAND DESIGN: HELLO BIG IDEA