Why we switched from Vimeo to Loom
I love produced videos for tutorials. I am the first to say that they can make a difference for marketing, and that front facing material for your business. But they can start to feel a little bit overwhelming on a weekly or daily basis if you are recording content for blogs and tutorials.
In my studio business, we use video on a daily basis. Here’s a little breakdown of where we find video:
1. Video on the site for Marketing Purposes (goes through our design process)
2. Video introduction to the project management platform Asana.
3. Video presentation of content creation worksheets for clients.
4. Video presentation of each step in the process (from moodboard to final draft)
5. Video training for mini site clients live (and then sent a recording)
6. Video training - custom videos for full site design clients
7. Video library for Squarespace Essentials
That doesn’t even go into our video for this site! That’s just the design studio. So you can see that we integrate it into every step of the process within our business. Because we spend so much time presenting things, we used to also spend hours and hours compressing and uploading content.
One day I shared how long I had been on video presentation HOLD because of uploading times, and someone let me know about a new site they were using UseLoom.com —> Since that time a few months ago, we have been using it NON-STOP. I would say it’s rare that a week goes by without using it. Why do we like Loom over other screen recording software options?
- They process and upload the video while you are recoding - so when you click done, it’s a 2-3 second time lapse and the private link to your video is ready and your video can be watched.
This has saved me an average of 2-3 hours of time MINIMUM in my business on a weekly basis.
If not more.
If you didn’t think it could get better than that, they just announced two new updates that make their product even better. The first is the ability to trim videos once recorded, and the second, to share a folder, not just individual videos. So you can create a video library for clients and share them! Videos aren’t re-orderable after placed in a folder, so keep that in mind as you add them they will stay in that order, but let’s just say that the time saved makes us not mind so much.
So let’s dig into how to use loom for your business, first - install it in your chrome browser, and then just click on the little icon and start recording your videos. Here are five videos to record TODAY to get started using this for your business.
— For those curious - we are still going to be using Vimeo in our business for quite a few things. There isn’t a better platform for produced videos that are private - as well as embedded without commercials or time limitations. You will end up seeing vimeo on our longer videos for courses, for hosting saved videos of live workshops we have hosted, for marketing videos and more. But on the day to day - training and snippet videos we have switched to Loom. This also allows us to keep our vimeo account without maxing it out upload-wise … often (like we used to).
1) Welcome videos for clients - introduce them with your welcome packet ! Most likely your welcome packet is standard for them, so you will be able to reuse this video over and over.
2) Intro to Tech/Software - Do you use a project management system? Or have a method to keep things organized during the process? Explaining it via video is a quick and easy way to help clients feel comfortable on any platform, whether it’s Trello, Asana, Dubsado, Google Forms etc.
3) Video Presentations - start making a full presentation for your clients when you send them a draft or final document. Present to them the way you would if you walked into an office to present to a group. Tip: Start the presentation with whatever came before that step. Examples: For moodboards - open their questionnaire, for the full site presentation reference the mockup or reference their brand guide and sitemap! This will help them see where your ideas came from - that they didn’t just come out of thin air, and show your expertise.
4) Video training - consider doing a video presentation of their training instead of live only. This will allow them to reference back to their training instead of have to write notes during a live training session.
5) Video opt-ins for blog posts! Maybe it’s a quick video of a tip or trick for your blog post, adding content that has audio/visual more than just flat graphics and flat text allows your audience to interact with your content at a much higher level!