Site Shocase: Meghan Lambert Design
Client Site Description: Design Portfolio
Template Chosen: Brine
Why did you choose that template?: I've been working exclusively with Brine for awhile now and starting with it as the base feels totally natural.
What was the Client's Objective?: I wanted to better highlight my portfolio work, create a more in-depth look at the process behind each of the services I offer, and overhaul the look and feel to better match the aesthetic of the work I create
Tell us a bit about the design process?: I knew I wanted to rebrand this year, so the process began with taking myself through my own branding questionnaire to be sure I was hitting all the marks. I primarily work with females in wholistic industries, so I needed my site to feel approachable, warm, welcoming, accessible, and a little bit textured, but mostly clean and tidy.
How did you help the client differentiate their business through design?: By bringing in examples of my work in outside the portfolio page I created a bigger picture of the creative process my studio works through to get results. Using more opportunities to show portfolio work keeps the fun outcomes (pretty brands and websites!) front and center while talking about no-so-fun things (wireframes and timelines!).
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: The site is heavily styled with custom CSS to give me a more flexible set of styles to work with and to add in graphic details like vertical lines. I also included a sidebar plugin for a richer blog experience.
What are the top three creative features you used in the design?: 1. Friendly typography — I wanted the text on my site to be simple, friendly, and easy-to-read. Using a light weight of Freight at pretty large sizes hit this balance perfectly for me.
2. Small spots of texture — here and there I bring in a brush stroke pattern to accent the background. It's not a huge eye-grab but I think adds a bit of human touch to the site and a subtle reminder of the artistry behind design work.
3. Overlapping elements — the tiny spot on the homepage where the slideshow overlaps the background and a badge variation of my logo is one of my favorite small details of the site.
Anything else you want us to know about the site?:
Vendors used?: Portrait Photos — http://www.laurynsophiaphotography.com/
Sidebar Plugin — https://www.sqspthemes.com/plugins/sidebar-plugin