Site Showase: Heartsoul Journey
So you met Hester a few weeks ago with her amazing site showcase for Body By Ashanti (check out her gallery of site showcase on her directory portfolio), but this one is another goody! I love the orange and pint together making this site one of my favorite travel sites I have seen on Squarespace! Well done Delilah Creative team!
Client's Site Description: Travel Company
Template Chosen: Rally
Why did you choose that template?: We love the Rally template because it is so easy to just strip out all the existing content and build from the group up. Rally is part of the Brine family, and these templates have the most advanced functionality, which we then boost with customisations!
What was the Client's Objective?: The client wanted a site that stood out from the crowd, to feel fresh and modern, and communicate their point of difference from traditional travel companies.
Tell us a bit about the design process?: We were lucky enough to work with the client on their branding too, so we were able to build a strong rapport and understand the mission of the brand, which is really to connect their clients "heart and soul" with the unique locations they are travelling to. As we are a design studio based out of Singapore, we LOVE Asian travel destinations, and it was so much fun to source the photography for this project.
How did you help the client differentiate their business through design?: We were able to be quite playful with colour and font choices, as the client was not afraid of a bright, bold look. We also wanted the site to feel really clean and easy to navigate through, with more of a focus on inspiring than driving people through a booking process, as the service they offer is more customised and personalised.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: There is quite a lot of custom development in this site, but it's not gratuitous! The homepage slider banner, header border and the gradients used throughout the site are all done with CSS. We tried to steer clear of too much CSS on content sections so that the site will be easy to update for our client, and just used it to make an impact and increase the brightness and boldness.
What are the top three creative features you used in the design?: * Gradients to give the feeling of a "sunset"
* Beautiful (free!) imagery
* Sans serif font combinations to give a fresh, modern feel!