Site Showcase: Abby Capalbo Styling

Looking for inspiration on how to design a blog that is much more than just a feed of posts? This site is going to be your dream inspiration for a classic New England Style. Congrats on the launch Abby C!



Client's Site Description: Content Creator and Styling

Template Chosen: Greenwich (Brine)

Why did you choose that template?: Abby needed to update her site from her original blog she started a few years ago. We really wanted to highlight the amazing work she has been producing by giving real estate to beautiful images and branding. For this we turned to brine for the ability to have full width slideshows, gorgeous features on blog posts and a flexible footer layout.

What was the Client's Objective?: To change the perspective of her brand online from blogger to professional.

Tell us a bit about the design process?: The design process was pretty seamless, we had a solid branding from Lauren Ledbetter to back up the amazing work by Abby and a clear design purpose. Our goal was to organize the content in the best way possible to really let views sink into her site for indulging on the classic New England lifestyle that Abby showcases. From mockup to final site edits, we were lucky in that living nearby we could grab a coffee and make a few final tweaks.

How did you help the client differentiate their business through design?: Abby has a modern and yet classic elegant design that was missing in her first site. By really pulling her site to be truly contemporary design, mixed with her classic colors and style we blended design elements to portray Abby perfectly on screen. This differentiates her from her local competitors and puts her in a national stratosphere based on site alone.

Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: A lot of the custom elements we used were the image block 2.0s. From the travel blog layout (check out the martha's vineyard post) to the footer (top footer part with lobster pic) and then the majority of the ENTIRE homepage are all custom css edits to image block 2.0. We love the potential it has for different design layouts, while staying easy for the client to edit and update.

What are the top three creative features you used in the design?: 

1. Utilizing image block 2.0 to its fullest potential.

2. Reducing Image Padding on the Blog Posts while keeping the padding on other elements so that it felt more like an editorial style post.

3. Edits on the carousel gallery on the top of the blog page - yup that's a carousel summary gallery! Sorry guys, I'm keeping this secret to myself ;)

Anything else you want us to know about the site?: The smallest edits can make a huge difference! Things like the overhang of the homepage slideshow title, matches in small places with others. Adding a backdrop graphic on a block (like in the top footer image block) creates a branded site that stands out from anything else out there Squarespace-y! It's the key to things really looking custom.

Vendors used?: Photography on the site is varied but includes: Erin McGinn and Ruth Eileen Photo.
Branding by: Lauren Ledbetter

Designer's Name: Meg from Meg Summerfield Studio

Client's Site : Abby Capalbo Styling