Site Showcase: Amanda Vidmar Design
Omg, floral designers, wedding lovers and overall web design pals. This site design I have for you today is to D.I.E. for! Do-Hee Kim just knocked it out of the ballpark. Can you say elegant without being over the top. Make sure you checkout all that this site has to offer and check out Do-Hee's work on her website, linked below in the bottom of the post!
Template Chosen: Pacific
Why did you choose that template?: I love the flexibility of this template and the fact that it had a center aligned logo and navigation lock-up.
What was the Client's Objective?: Create a beautiful, branded website to showcase her work to attract target clients. Importantly, we wanted to create a website that the client could easily use and update herself moving forward.
Tell us a bit about the design process?: I worked with Amanda over the course of several months to craft a visual brand identity and a website redesign. After an initial questionnaire to identify her pain points, target audience, and overall vision, we started the visual design process by collaborating on a mood board to align on overall look and feel and identify elements that she was drawn to. The business is her namesake, so it was important to me that the work reflected her spirit and felt personal to her. Once we established a solid mood board, we continued to use that as the compass through the logo and website design process.
Amanda had an existing Squarespace website and wanted to stay with the platform. It was very important for us to create a website that she could update and maintain herself so I tried to keep that in mind when designing the website. I aimed to balance custom elements with built-in squarespace functionality so that this was a site that she could use without risking "breaking" something in the sea of custom code.
Overall, Amanda and I were a great fit and were aligned on aesthetics from the very beginning. It really helped that she was always super clear in her feedback and swiftly decisive.
I learned a lot on this project and look forward to partnering with more local creatives!
How did you help the client differentiate their business through design?: When you meet Amanda in person, you immediately are struck by her style that is effortless yet bold with a little bit of edge. Her work is loose and wild, yet intentional, and we wanted to somehow translate all of this into her visual brand and website.
The visual branding and darker color palette of indigo blue, gold, and rust not only reflect Amanda's style but also help differentiate the Amanda Vidmar Design website and make her stand out in the industry. You often see a lot of soft pinks and whites and blushes (and calligraphy!) in the wedding industry and we steered clear of that and instead opted for a bit stronger and edgier.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: I incorporated limited amounts of custom CSS. Most of the CSS is for background images on sections and defining more specific mobile styles. I also introduced a handful of header styles that Amanda could use in future updates because I think the 3 styles one can define in Squarespace's Style Editor are too limiting.
What are the top three creative features you used in the design?: The photos of Amanda's work are the key players in this design. Her work is so beautiful and speaks for itself.
Beyond that, I love how we brought in the delicate floral illustrations as well as the painterly strokes to give this website more texture and personality — that little bit of edge. Both elements were in our initial mood board so I'm happy to see they made their way onto the live site.
Vendors used?: None