Site Showcase: Amazema Interiors

Fun site to peruse and pin items for your own home alert!

Tracey one of our SSDG members has been crafting this amazing site for some kick-butt Australian interior designers and stylists and we are crazy excited to show you. There are some great features here you will want to pay attention to -- the Making a Fake Shop in Brine (for portfolio usage - HIGHLY recommended for clients), and some gorgeous use of color and layout. Make sure you go to the site for this one, there are a ton more features worth checking out for real!


Client's Site Description: Real Estate Styling and Interior Consulting | Sydney

Template Chosen: Brine

Why did you choose that template?: We chose the Brine template for its flexibility to add a few custom CSS edits.

What was the Client's Objective?: The client was on an old clunky DIY'd Wordpress site which did not reflect the stunning work they do in transforming their own clients' properties. They needed a new site that really highlighted their work and also gave them the flexibility to manage it ongoing.

Tell us a bit about the design process?: It was the most wonderful process where I got to work on both brand refresh and a new website. By the time it came to creating the website, there was a lot of trust in the process and I was given quite a bit of freedom in creating the website. The client has a really clear and strong aesthetic so we worked off a mood board of elements that they wanted to incorporate and the rest was left up to me. We knew we wanted a fresh, modern, bright and spacious design that let the imagery shine. Amazema has incredible interior images to work with, so it was a real treat to have the option to pull from their extensive and beautiful stock library. A designers dream come true really.

How did you help the client differentiate their business through design?: In an industry where pictures really do speak louder than words, we have given the client the ability to, at a glance, really highlight and communicate the quality of their work to potential clients.

Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: We did quite a bit of custom CSS design on the site to try to give it a less templated Squarespace feel. For example, the forms are all customized, the social icons are pinned to the top, we have used a traditional "shop" and with a bit of custom tweaking, it serves as a portfolio. We did a few style tweaks to the gallery overlays and we also used an accordion dropdown in the FAQs and team bio sections. I particularly like its use in the team bios as it has taken a page that could have looked very text heavy, into a really lovely neat grid.

What are the top three creative features you used in the design?: 

1. Accordion dropdowns for team bios and FAQs.
2. Using a Squarespace shop to display case studies.
3. Pinning the socials to the top of the page vertically.

Anything else you want us to know about the site?:

Vendors used?: Photography: Elin Bandmann

Designer's Name: Tracey Gobey at The Bootstrap Assembly

Client's Site: Amazema Interiors