Site Showcase: Ampersand Design Studio
Ashley and her team at Hello Big Idea combine bright color and bold brands seamlessly over at their studio. This example for our site showcase is no joke. By using the Ampersand Design Studio brand they created a blog style that anyone would be proud to call their own. Great job on this one HBI team!
Why did you choose that template?: This was an interesting client because they came to us and said, "we've DIY'd our site and love it but our blog isn't what we want it to be, can you help?". Of course we can! So, we had to work with their current template to redesign their blog site.
What was the Client's Objective?: A blog that speaks to how their love of color, pattern and design.
Tell us a bit about the design process?: We asked them what their dream blog would look like and how would it function? They gave us a list and we went to work behind the scenes to create something they would love. We tweaked it a couple times and this was the final product.
How did you help the client differentiate their business through design?: These women just launched in TARGET. They needed a platform to share and update their readers and followers that magnified their strengths.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: A little bit of custom CSS to create borders or padding in a few different areas for visual effect.
What are the top three creative features you used in the design?: They needed a sidebar and a way to feature some of their most awesome work.