Site Showcase: Amy Demas
Clean typography, gorgeous imagery, great parallax, and a creative eye like Paige's all put together! Yes of course the results are going to be amazing! Everyone take note of the gorgeous multi slideshow that Paige put together for the brands that Amy had worked with on the homepage - it really doesn't do it justice unless you are on the site live. Don't miss checking this one out!
Client's Site Description: Professional Website
Template Chosen: Rally
Why did you choose that template?: Anything in the Brine family is my go-to these days, as I know it is for a number of other Squarespace designers too. It's amazing flexibility made it a no-brainer choice. Rally was a little closer style-wise than Brine to what we were looking for in Amy's site, so choosing Rally shaved off a little time in tweaking style aspects.
What was the Client's Objective?: Amy was ready to mix her elevated & editorial style with a beautiful new online space!
Tell us a bit about the design process?: As with all my studio's projects, I completed the site and brand in just 2 weeks! Before our start date Amy completed a little client homework to help get us on the same page in terms of direction and style. Then in the first week I built out the full site, and in week 2 Amy listed off tweaks she wanted to see. On the final Friday of our 2 week design period we hopped on a Google Hangout call so I could give Amy the full tour of the back end, teach her some more high-level Squarespace hacks and launch her site for the world to see!
How did you help the client differentiate their business through design?: As a Creative Director, Amy had a very clear vision for her brand. We took her past in editorial work and incorporated those vibes into her new online space.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: A lot of the unique bits and functions on the site were created with clever Squarespace workarounds, but there is also a fair bit of custom CSS to push the limits of the template to get styles, and spacing just right.
What are the top three creative features you used in the design?: 1. Rotating galleries to create the dynamic 'past clients' bar
2. Video backgrounds, paired with parallax scrolling
3. Custom created images to add details Squarespace doesn't offer (eg. a broken line around an image with a name or title incorporated into the border of the photo)