Site Showcase: Cash Color
Are you guys ready? Can you handle it? Artists sites are popping up more and more on this site, and this one is going down in the books for my favorite colorful interpretation of integrating the artist's work into the web design itself. What do you think do we need S-S-D-G for the studio!?! Gorgeous work Chelsea!
Client's Site Description: Artwork Shop
Template Chosen: Brine
Why did you choose that template?: I wanted the most flexibility possible for this site with big beautiful ways to display full width photos, lots of shop options and being able to have the light pink border along the site really sealed the deal for Brine!
What was the Client's Objective?: To sell her beautiful artwork and show her customers how her art can make their house a home.
Tell us a bit about the design process?: Caitlin was the most wonderful client and completely trusted my design instincts and style from the get go! She had beautiful photography which is always a designers dream come true. She had a few overall ideas of what she wanted and how she wanted certain things to look, but let me bring it to a whole new level adding in some of her handdrawn type and using pieces of watercolor from her work in clever ways to bring it all together. I loved being able to bring all of her website dreams to life! I am so lucky to have worked with such a dream client!
How did you help the client differentiate their business through design?: Caitlin's style and color palette really make her stand out among her peers and other artists. I wanted to incorporate pieces of her work throughout here and there to pull her style together and keep it consistent and you wanting more! It was also super important to her to be able to show what her art would really look like in a home and not just how beautiful it is by itself. We created a gallery that showed real life examples and the sizes that were used so people could relate to their space.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: Yes there were a few special things I added in with custom CSS. I love the look of the full width instagram feed at the bottom and we also added in some custom code to the gallery slideshow on the shop page for the arrows and background color. We played with the forms style a little bit as well!
What are the top three creative features you used in the design?:
1. Full width Instagram feed in the footer
2. Testimonial slider on the homepage
3. Using pieces of her artwork as banner images behind pages. I love how this really pulled together her style and artwork.
Photography by SE Creative: https://www.facebook.com/SE.Creative/
Video by David McKay: https://www.facebook.com/davidmckay84?fref=mentions