Site Showcase: Dismissal Help
Not sure about what to do when a client has no imagery? What about if they have just a sales page or two but want to make an impact? Smithmade Studio showcases how typography can make a site shine in this pacific based site for a Canadian lawyer!
Client's Site Description: Professional Services Website
Template Chosen: Fulton
Why did you choose that template?: I wanted to design a one-page site and I really liked Fulton's flexibility.
What was the Client's Objective?: Through our questionnaire and conversations we learned four critical jobs that they wanted the website to accomplish: 1. Communicate the passion and drive Dismissal Help has to supporting employees during a difficult time in their professional lives. 2. Find a balance between being approachable and authoritative. 3. Establish Dismissal Help as an expert in employment law 4. And of course, generate new leads and inquiries
Tell us a bit about the design process?: After our initial proposal, we sent over a client questionnaire that helped identify key business objectives and project goals.
We then drafted a brand strategy and developed a moodboard that captured the visual aesthetic of the new brand. We incorporated neutral and inviting backgrounds with punches of vivid coral to create a balance of authority and accessibility. There are a lot of nice details from icons to an online appointment booking tool to a call-to-action bar.
Reassuring the user of BCS’s expertise and accessibility throughout the experience was a key component of all of our design decisions. The core principles in all of our designs are that websites should be easy to understand, frictionless, and empowering for users.
We place an emphasis on great web typography. The right typeface helps set the mood and visual experience of the site. It also impacts readability, user experience and much more.
How did you help the client differentiate their business through design?: We learned through the questionnaire that BCS Legal Services wasn’t afraid of being unconventional, and wanted to stand out in a very conservative, staid and visually dated legal online space. Their target audience wanted a different experience from the stuffy, traditional law office. So we threw out the gavels, mahogany tables and leather bound books. The moodboard we developed helped capture this new visual direction for the project - friendly and accessible.
To help Dismissal help attract more qualified inbound leads, we helped them enhance their content strategy. On the website, strong calls-to-action and downloadable resources help to capture prospects’ contact information.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: Yes - in the header type design
What are the top three creative features you used in the design?: Header type design, icons and typography