Site Showcase: Fetch Marketing
Site showcase 2019 is back! We took a hiatus this fall to focus on mastermind and clients, and are back with tons of fun sites to show you. This is one of my favorites, there’s adorable branding cleverly added throughout the site, in a fun and peppy way without it being overwhelming. I highly recommend checking out the services page. Make sure to head on over to Fetch Marketing and see what a great job Mackenzie from MModern Web Design has done.
Client Site Description: Professional Website
Template Chosen: Brine (Rally)
Why did you choose that template?: We knew that this site would need a lot of customization in headers, index pages and blog layouts. Why limit yourself by starting with any other template than brine?!
What was the Client's Objective?: Fetch Marketing is a boutique marketing firm based in Birmingham, Alabama focused on brand strategy. Chelsey Heslop (owner) wanted potential clients to visit to the Fetch Marketing website and get a feel for what kind of company they would be working with - one that is fun but knowledgeable and will get them the results they are looking for. We think that we nailed it with the “fun “ aspect with design elements while keeping it professional with content.
Tell us a bit about the design process?: This website was, by far, one of the most seamless projects that we have worked on from conception to completion. We wanted to take her unique brand and amp it up a little by combining it with a "softer" green and a complimentary deep teal. Our goal was to not change anything about the brand elements, we just wanted to incorporate elements to show it off online in a different way.
How did you help the client differentiate their business through design?: Fetch Marketing is a boutique marketing firm that truly cares about their clients and the success of those clients. Therefore, we wanted this website to have a professional feel with the content; however, we wanted the layout and design to show how approachable, friendly and fun the Fetch team is.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?:
Yes yes and yes! Some of my favorites are…
1 - Custom interior page headers that are different on desktop/laptop than they are on mobile.
2 - Giving the “poster” image block a whole new look by pushing the button down to overlay on the border of the image.
3 - Customizing the meta content, title, and excerpt on the blog page to make it sit on top of the thumbnail image
4 - Implementing tabs on the services page to show off her unique offerings as well as the amazing illustrations. Keeping things contained in the tabs helps viewers not be overwhelmed with the content and really take in one thing at a time (at least we think so!).
What are the top three creative features you used in the design?:
The color palette
The way be used the custom illustrated brand graphics (not by us! I will try to find the person to credit)
The use of overlapping elements (in headers and image graphics) to give this unique brand a modern edge.
Vendors used?: Fetch Marketing was branded by --> Holly Hollon at https://www.dixie-design.com/