Site Showcase: Flora Rose Events

It's definitely worth your time to glance at the crazy customizing here with pop-ups, frames around the images, layering and distinctive graphics and icons. So sophisticated. 

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Client Site Description: Professional Website

Template Chosen: Greenwich

Why did you choose that template?: I choose the Brine family templates for all of my web projects because they are so flexible and customizable.

What was the Client's Objective?: She was looking to showcase her professional services as a special events planner as well as to show her events for her personal brand. She also has a blog that she wanted incorporated.

Tell us a bit about the design process?: Nikkita Cohoon did the branding and did a lot of the work of creating unique branding for each stream of the clients businesses. Since this website incorporated many different facets of the clients business we wanted to have them together, but keep them separate at the same time. With the Brine navigation features, the blog was kept separate by putting it in the secondary navigation and setting it apart. We were able to incorporate the different logos on the different service streams to differentiate them as well.

How did you help the client differentiate their business through design?: The beautiful branding by Nikkita sets the site apart as we incorporated the custom patterns and graphics. I also created some custom icons for her About page. 

Aside from the look of the site, we created a site that is easy to navigate and find information in spite of the diversity and amount of information.

Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: Yes, I added quite a bit of CSS. Many of the graphic elements were added in the background or layered on top using pseudo classes. I added frames around the images as well as many background images. The contact form was customized to the clients branding as well as adding in the brand fonts throughout.The Portfolio page has a pop up for each of the events to display the galleries and vendor information in a custom way.

What are the top three creative features you used in the design?: 1. Custom branding (by Nikkita)

2. Custom icons on the "Meet Theresa" page

3. The portfolio gallery pop ups to display the photo galleries and vendor informatioin

Anything else you want us to know about the site?:

Vendors used?: Branding by Nikkita Cohoon - http://nikkita.co/

Lightbox Plugin - https://www.sqspthemes.com/plugins/ultimate-squarespace-lightbox-plugin

Many photographers who are credited in the portfolio section

 


Designer: Jodi Neufeld

Client's Site: Flora Rose Events