Site Showcase: Gals that Brunch
Experience the pop and pizazz of the brunch gals's site because of fab bold color and easy navigation. Feel the positive vibes through this complex yet facile site.
Client Site Description: Professional Website
Template Chosen: Brine
Why did you choose that template?: For the diversity of navigation, the shop and it's overall editing possibilities.
What was the Client's Objective?: Their following was growing FAST and needed a place to home all their upcoming brunches across the US as well as have chapter pages for every chapter.
Tell us a bit about the design process?: This website was a monster - one of the biggest I've ever created! There was a lot of planning that went on behind the scenes before we even started designing. We need to figure out the simplest and easiest way to communicate this information to thousands of girls across the US. The mission needed to be upfront, the brunch chapters needed to be easily accessible and the upcoming brunches needed to be on display. They are in the process of switching over from selling brunch tickets on Eventbrite to just using the website so that was huge to get all the chapter leaders involved as well. Organization on the back end of the site was also KEY in making sure everything flowed and was easy to update.
How did you help the client differentiate their business through design?: I worked with the client on their branding as well and they really needed a brand that was bright, bold, fun, screamed girly brunch and really got at their target market. Sparkles, watercolor and splashes of color were super important to bring their fun-loving mission to life!
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: Yes! There was quite a bit in this site. I used a plugin for a sidebar on the blog that was really important to them, added in dropdowns for the cities with chapters within each state, styled the summary block text and did some coding for the mobile version to work well as well.
What are the top three creative features you used in the design?: The dropdowns for the states, the half photo half text banner images and the use of the pattern background images that flow into each other.
Anything else you want us to know about the site?:
Vendors used?: Photos provided by Gals that Brunch - www.galsthatbrunch.com
Designer: Chelsea Kardokus from 23 and 9 Creative
Client's Site Name:: Gals That Brunch