Site Showcase: Gather Events & Marketing
We have a fun new designer here on Site Showcase this week! Lindsey from Six Leaf Design is showing off her awesome work for Gather, a Marketing and Events firm. I am absolutely adoring the little chair icon for this design. It's so cute and sweet!
Client's Site Description: Professional Website for Wedding Planning + Marketing Services
Template Chosen: Charlotte
Why did you choose that template?: Originally the client wanted to use the Tremont template because she loved how the banner featured 3 large words and directed you to different pages, however that template had lots of limitations that we weren't willing to sacrifice. So we decided to use Charlotte and just mimic the look of the banner by styling the text and creating links on the homepage.
What was the Client's Objective?: The client's objective was to have a website that promoted her new services and would elevate her above the competition.
Tell us a bit about the design process?: I was able to design the full brand for Gather from logo, to brand elements through to the website for a completely thought through and cohesive design. Everything we designed represents people gathering whether it be for a wedding or business purposes. The client really loved the idea of "pulling up a chair" which we played with in her logo and through the wood background texture.
How did you help the client differentiate their business through design?: With her new website, the client sets herself apart with elevated design and streamlined content for her website. Each step of the way, her site guides you to where you need to be and includes special brand touches that really make it special.
Also, one of our biggest challenges is that her 2 core services are really targeted towards 2 different audiences. So instead of devoting an entire About page to her, we decided to include a shorter blurb about the client on both the services pages that were targeted towards the different audiences.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: We used custom edits to make lots of tweaks just based on preference, like increasing the size of the logo on mobile or adding shadow to the text on the banners. The biggest style edits we made were adding in the wood background to the header and footer of the site and behind the header of each blog post to give it some extra flare. Then the packages for each service were created using code blocks in order to have more control over the style.
What are the top three creative features you used in the design?: 1. The use of background images in the header and footer which sets it apart from the template default.
2. Alternating from light to dark backgrounds on each page by using index pages.
3. It may sound super simple, but by using completely different styles for each button size we were able to create lots of versatility as well as have buttons to use on both light and dark backgrounds.
Vendors used?: Shutterstock for photos