Site Showcase: Grammarcy Fine Papers
Classic design mixed with modern neutrals - a perfect palette for Squarespace! This stationery website is jam packed with tiny details that are sure to delight. Using a shop-portfolio in of course... the Brine template, we are sure this one will make you want to get on the phone with these lovely ladies in Georgia and send out some gorgeous classic stationery to your loved ones.
Client's Site Description: Stationery Design Portfolio
Template Chosen: Greenwhich
Why did you choose that template?: For the flexibility and easy ecommerce design - we did 7 shops for the portfolios! We wanted to have a really good project layout for each product, but also make them easy to duplicate very easily, so the brine family was a no-brainer.
What was the Client's Objective?: To create a site where they could easily flip through each of their portfolio pieces, but also get a TON of info on each page.
Tell us a bit about the design process?: For all of my designs for site only, we start with a little bit of background - making sure that we have all of our pieces of the puzzle. For this, they decided to get new photos, that matched the neutral grey and white aesthetic, and she created some icons to work with and use throughout the process. From there we go straight into mockup after the content is delivered and create a flat PDF. Then we develop! This way the client only sees branded content.
How did you help the client differentiate their business through design?: We went really classic on this site, very clean use of futura for the sans-serif font with garamond, and small details to make the site shine. I am a big fan of the icons on the portfolio page.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: We added a lot of custom CSS to make the site really look great, esp. typography-wise, but we mainly used the built in functionality that brine has to turn off the "shop-able" aspect of the store, and turn it into a gorgeous multi-tiered portfolio.
What are the top three creative features you used in the design?: - Creating a shop-portfolio
- Adding design details like the icons on the portfolio page
- Keeping the typography and design extremely clean, but never 'squarespace-y'
Anything else you want us to know about the site?: This site was done in collaboration with Dropcap Design