Site Showcase: Half Hitch

If I wasn't in the middle of a 30 day sugar and alcohol free month, I'd be searching to see where I could find this gin. The Hive Social team just blew this one out of the park. With the right art direction, website design and imagery, you can do just about anything with Squarespace, and this certainly proves it!

Squarespace Site Showcase | Half Hitch Gin Distillery by Hive Social | Fulton Template

Client's Site Description: London Gin Distrillery

Template Chosen: Fulton

Why did you choose that template?: We chose the Futon template based on the specific requirements outlined in the project brief: bold full bleed background imagery, overlay mobile style navigation, stacked pages and index galleries.

What was the Client's Objective?: Half Hitch needed a clean, simple and contemporary site that encapsulated the brand.

Tell us a bit about the design process?: We worked closely with the client to build a site based on full mockup wireframes. Website design is a journey, so all of our projects are centred around a collaborative approach - we like our clients to be involved throughout the design process!

How did you help the client differentiate their business through design?: Half Hitch wanted a site that not only encapsulated the ethos and culture of the brand, but also set them apart from others in the industry and indeed standard Squarespace templated websites. I believe we have ticked all of these boxes and produced a website that really stands out!

Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: This site includes loads of custom developments! We created an 'age-gate' landing page that uses Javascript & cookies to ensure that new visitors are required to verify their age regardless of entry point. We also included a great deal of CSS to achieve individual pages background colours and text. 

Other custom developments include: 
- Custom slideshow index gallery
- Custom font
- Customised background imagery
- Social Media page with a 'wall' feed

What are the top three creative features you used in the design?: 1 | Cocktails recipe gallery
2 | Custom font & individual page designs / colours
3 | Simple & bold content

Anything else you want us to know about the site?:

Vendors used?: Half Hitch provided their own imagery, text content and brand guidelines for this project.

Designer's Site:  Hive Social

Client's Site: Half Hitch London