Site Showcase: Jason Corburn PhD
Client's Site Description: Professional Website
Template Chosen: Brine
Why did you choose that template?: I design the majority of my projects on the Brine family of templates. They provide the most options and features, and I love the amount of flexibility I have when customizing the mobile experience.
What was the Client's Objective?: Jason needed an organized and easy-to-navigate website to showcase his scholarly writing and projects around the world.
Tell us a bit about the design process?: Most of the content was created already, but it was a jumbled, disorganized mess on a low-budget website. I provided branding for Jason too, so I started with my questionnaire and had him create a Pinterest inspiration board so we were on the same page regarding the aesthetic direction of the website. From there, I cleaned up some of the images for consistency and was able to launch the new website in two weeks.
How did you help the client differentiate their business through design?: Many academics' websites are very text heavy (they are thinkers and writers after all), but I helped Jason differentiate his website by incorporating lots of graphics. I used branded photos of him that I took (I provide this service for clients in the SF Bay Area), colorful logos of organizations he works with, and custom icons to add visual interest to what would have been just pages and pages of text.
What are the top three creative features you used in the design?: Image galleries for grids of images, custom line block as a divider, and the summary block to display publications.
Anything else you want us to know about the site?: Jason tells me he gets several compliments every week on his website and the main comment is that it is so easy to use and so organized. As a web designer that is music to my ears! A website can be pretty, but if it's not functional visitors will not hang around long.
Vendors used?: I provided the branding and photography for Professor Corburn. No other vendors were used.