Site Showcase: Jazel Sy
Client's Site Description: Jazel Sy is an acclaimed bridal gown designer. She's been known for her romantic & intricate designs.
Template Chosen: Brine
Why did you choose that template?: Brine is very flexible. I love it's index page feature!
What was the Client's Objective?: Her prime objective is to showcase her work through the years. She has tons of photos and she wants to feature as much while keeping navigation easy and the site clean.
Tell us a bit about the design process?: We kicked-off the process by discussing in detail her goals for the website. Aside from showcasing her work, we discussed how a website can help her automate and simplify her customer relationship process. Because she used to only have an Instagram page with a large following (47K), she receives a ton of inquiries every day and most of them ask the same questions. Hence, I recommended that we build an FAQ page and make all her customer forms accessible via the website.
How did you help the client differentiate their business through design?: I believe the design made her business look more engaging and professional. While her instagram page is her prime source of leads, having a website where potential clients can easily browse through her work and learn more about her process is a huge game changer.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?:
A ton! Mostly on the homepage and the footer. I believe these are necessary to give a different dimension to the design.
I wanted to have a gallery where they can easily scroll through the images and I was able to implement such on the homepage.
What are the top three creative features you used in the design?:
1. Illustrations - I always infuse illustrations in my brand + website design. And I believe such resonated well to her aesthetics: intricate & thorough.
2. Content Organization - The website has a ton of content and it was a challenge to incorporate everything but I believe we were able to keep the site clean.
All the photographers of the photos used are credited within the site.