Site Showcase: Jen Rynda Photography
Another gorgeous site by the lovely Shaina of Your Amersand Studio! Shaina was able to create a dynamic and fabulous layout for her client using the pre-design mockup process which we love here at SSDG! Congrats Shaina on another home run hit!
Client's Site Description: Photography Portfolio
Template Chosen: Brine
Why did you choose that template?: Because of all the training I've taken from SSDG, this is the template I've fallen in love with and use pretty much exclusively.
What was the Client's Objective?: To have a place to direct potential clients to see her work and book her services.
Tell us a bit about the design process?: All of my projects start with a comprehensive questionnaire and then a moodboard to assure that we are on the same page visually and with the direction of the site. Once the moodboard is approved I then build out a mock-up of the site in Illustrator showing placement of elements, how the header and footers will look, along with the brand-driven color and photo decisions. After that is approved, the elements are added to the Squarespace site, and one final round of approvals is done. Then we go live and have a bit of a launch party!
How did you help the client differentiate their business through design?: Her images really set her apart, and so those became the true start of the show. She is a photojournalist by day, and a wedding/family photographer on the side, and so she has a very trained and unique eye. I love her photography.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: My favorite bit of CSS added to this site was to make some of the index's with background parallax and others not. It enabled me to customize section beyond what is available in the Style Editor.
What are the top three creative features you used in the design?: Parallax, customizations done to the newsletter sign-up block and the slideshows used to show her work.
Anything else you want us to know about the site?: n/a
Vendors used?: PHOTOS OF JEN BY NATE PESCE & STOKELY BAKSH