Site Showcase: Joshua M. Bernstein

Bold design and lots of little custom details in this  Bedford template make this magic happen. Urban and edgy feel entices you to learn more about events and books and read the stories. Navigation is seamless and so easy!


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Client Site Description: Professional Website

Template Chosen: Bedford

Why did you choose that template?: I chose the Bedford template for it's ability to have full-width top banners with text and buttons on top. I also liked that it had a built-in side bar for blog pages.

What was the Client's Objective?: To have a cohesive online home for his multi-faceted (and fun!) personal brand. To drive awareness to the many different services Josh offers beyond just being an author.

Tell us a bit about the design process?: The design process started strategically thinking and planning out how to best showcase the many different facets of Josh's brand. We needed to not only showcase his amazing library of books and stories, but also sell his events, consulting, and private tastings and tours. 
Social media is a huge part of Josh's brand as a noted influencer in the beer world, so that had to be front and center. 
A robust categorized blog component was also needed to keep up with the continuous stories that the client writes for major publications and needs to promote.

How did you help the client differentiate their business through design?: I helped the client separate themselves from the pack of other beer writers by creating a visually interesting online home that didn't ONLY have boring images of beer. *YAWN*. Instead we added in other areas of Josh's brand: bright, colorful, urban. 
The client gave me feedback that he is consistently told how "amazing" the site looks and functions, and has had a huge increase in work inquiries through his online contact form and newsletter sign-up.

Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: Yes, there are custom rules, arrows, colors and padding in certain sections. The newsletter block uses css to make it more streamlined.

What are the top three creative features you used in the design?: 1. Bold, abstract art to define sections. 2. Small details, like hot pink arrows on the summary carousels. 3. Fun branded graphics to define the clients different tasting and tour packages.

Anything else you want us to know about the site?:

Vendors used?: All copy was written by the site owner, Joshua M. Bernstein. The colorful, abstracted street photography visuals are all photographs the author took and is a huge fan of.

Designer: Jenene Chesbrough

Client's Site: Joshua M. Bernstein: Author & Journalist