Site Showcase: Maison Zhou
I was super excited to see this submission come in from one of our original SSDG-ers! Hester and her team at Delilah Creative always put together crazy beautiful work, and this gorgeous ecommerce site is no joke. Impeccably planned and designed, you can see right away how this client now has a great site that is updatable for any new product that comes in their shop. Well done Hester and team!
Client Site Description: eCommerce Site
Template Chosen: Rally
Why did you choose that template?: We always work with Rally! It's the most beautifully clean template, but to be honest we always strip out all of the content and demo pages from the site to start from scratch.
What was the Client's Objective?: Create a really beautiful, custom e-commerce website for her luxury sleepwear brand.
Tell us a bit about the design process?: Our client already had their logo, but was finding it tricky to add nuance and sophistication with just the monochromatic colour scheme they were trying to work within. We worked on a Brand Style Guide to introduce a subtle secondary colour palette of navy blue and celadon, and then we created an editorial-feeling site design with very minimal photoshop elements (aside from the top banner) to make it easy for our client to manage moving forward.
How did you help the client differentiate their business through design?: We used customised image blocks across all of the image block setting options (collages, cards etc.) to give the Maison Zhou website a magazine-feel. They can use these blocks in blog posts, on text-based pages and also on social media to really give their site a premium feel to match their product.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: Yes, there's quite a bit of custom development, especially on the navigation, but we tried to keep the CSS to elements that the client wouldn't need to touch on a regular basis, to avoid any issues or confusion. We also installed a plugin to help match the colour variant images to the variant descriptions, which can be a limitation with Squarespace's basic e-commerce set-up.
What are the top three creative features you used in the design?: 1. Custom image blocks to give an editorial/magazine feel
2. Homepage with different product sections with background coloured banners to imitate a custom e-commerce build
3. Watermark effect and layered elements which make the site feel very custom
Anything else you want us to know about the site?: We're so so proud of this site! People think you can't create a really beautiful e-commerce site using Squarespace, but you definitely can.