Site Showcase: Marjorie Avent
Oh, woah, Hello Big Idea has done it again! We always adore Ashley's work and how she breaks through the conceived constraints of Squarespace design. You want professional, dynamic, fluent design? Here you have it. You can click the link at the bottom of this post to find endless inspiration over on the Hello Big Idea website.
Template Chosen: Nueva
Why did you choose that template?: Nueva has SO many options (sometimes too many!) but if you know what all it can do and how to make it work - the possibilities are really endless. Marjorie wanted unique and original and this template would allow for that.
What was the Client's Objective?: To create a unique website that represents her as a professional in her field.
Tell us a bit about the design process?: This is a unique situation for HBI because we didn't brand Marjorie. All credit to Studio 9 Co. for the branding. However, she new she wanted Squarespace and so she sought us out. We always require branding, photography and copy up front. This make the process move really quickly and hopefully eliminating the back and forth of gathering content in the middle of the project.
How did you help the client differentiate their business through design?: Marjorie gave us full reign of creativity for her site - those projects always turn out the best!
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: There was no custom code added to Marjorie's site - just good ol' content blocks.
What are the top three creative features you used in the design?: The overlapping of elements and diagonal lights really gave Marjorie's site a unique look and feel.