Site Showcase: Moreau Designs
If you thought that parallax was just made to have images in the back scroll around to make you nauseas, think again. Samantha really sees design in a three-dimensional way and creates the most unique layering of components out of anyone's work I've seen as of late. The way her content really builds together to create something complete is truly remarkable, and I can't wait to show you this site!
Client's Site Description: Portfolio + Professional Site
Template Chosen: Greenwich
Why did you choose that template?: I wanted the flexible header options as well as index pages with parallax abilities.
What was the Client's Objective?: Jennifer wanted to showcase her work and have a home base for potential clients.
Tell us a bit about the design process?: After working through the brand design with Jennifer, I was able to really dive into to aesthetic for the site. She loves art deco details, modern style and painterly elements. So we were able to pull all of these from her branding through to her site. The key for keeping the design cohesive was pulling in each style in very specific ways. The deco details came through in the font palette. The artistic details were limited to watercolor splashes & the modernity was defined by the clean lines.
How did you help the client differentiate their business through design?: Helping Jennifer express her unique style was a welcome challenge. When working through her brand and site, we wanted to use bold colors and a strong sense of personal style to set her apart in the interior design industry. Her strong point of view is what sets her apart and that is what we focused on when building her visual identity and online space.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: Definitely some CSS edits. I used CSS to style the watercolor strokes to help them feel like they were part of the site. I also used CSS to layer some of the text elements. In her portfolio section, we worked with a pop-out gallery so that the main page was clean and minimal. Finally we organized her services menu into drop-downs so the page felt image rich, but still presented all of the details she wanted to include for potential clients.
What are the top three creative features you used in the design?: overlapping to create depth on the page, bold watercolor elements + image heavy pages balanced with negative space