Site Showcase: Nikkita and Co
Eeek! I have been dying to share with you this gorgeous website, because it has a little bit of a story behind it that I love. Back in the day - like pre "Meg thinking she could even be a web designer" kind of way back day, I came across this lovely website from a designer, and thought to myself, LOVE. Well a few years later here she is transitioning her site to Squarespace to make it easier to use, easier to update and part of the lovely designer community that is SSDG. I love how Nikkita translated her website to the new platform, but didn't copy every little piece.
Client Site Description: Design Portfolio
Template Chosen: Brine
Why did you choose that template?: I was transferring my site over from Wordpress after working with more and more clients to do the same--it was time for me to catch up too! At the time, I wasn't looking for a major re-design, I just wanted to mimic what I already had, but I also wanted to evolve over time. Brine offered me the flexibility to that, and has actually caused me to infuse my site design with much more of my personality than what I originally started with, while still letting my client work shine.
What was the Client's Objective?: Switching my design studio's website over to Squarespace to add functionality and make updating easier.
Tell us a bit about the design process?: As I mentioned, I didn't really intend to do much design when I made the switch to Squarespace. But some of the features I'd used on Wordpress didn't translate well, which inspired me to create a homepage that was more thoughtful and infused with my personality. I used to hide behind my website, but I've come to realize that hiring a designer for most people requires trust, and to earn that, they need to feel like they can get to know you. They don't want something that feels anonymous, so I added warmth and personality to my homepage by featuring a photo of me paired with brand elements that felt quirky and me. I also really let typography shine, and worked with layering for more visual interest.
How did you help the client differentiate their business through design?: I always felt like I should keep my own design as minimal as possible, since this is basically a portfolio website intended to show off the design I do for my clients. But the approach I took infuses a bit more personality, while making use of the header area in Brine to let the portfolio pages themselves really speak to the client work.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: No custom development, but I did add a lot of simple CSS tweaks to customize the look and feel--adjusting color and typography and placement of different elements of the header and footer, adding background images, etc.
What are the top three creative features you used in the design?: Layering of type and image on the home page for depth and personality
Making use of Squarespace's image blocks for added functionality and to show off specific types of content
Capitalizing on Brine's Intro areas to set the tone and focus of individual pages
Anything else you want us to know about the site?:
Vendors used?: Shelley Torgerson Photography took images of me that I fell so un- self conscious about. They capture my personality perfectly! http://www.shelleytorgerson.com