Site Showcase: Pacific Health Foods
Have you ever seen a site so perfectly fitted for a squarespace template? You bet this Pacific Health Foods is on the Pacific Template. It actually is perfection for the badge logo on the top center! PS can you bring this store to the east coast of the US please! Great job Haley!
Client's Site Description: Health Foods Store
Template Chosen: Pacific
Why did you choose that template?: They wanted to showcase the new brand images they had as well keep most of the important content all on the home page.
What was the Client's Objective?: First to provide customers with the address and phone number and then to showcase their re-brand.
Tell us a bit about the design process?: Whitney and Nate came to me in need of a brand update. Their business, PacificHealth Foods, has a rich history in the Carpinteria, Ca community and they wanted to update the old brand, making it more modern and really narrow in on their dream clients. We kept the palm tree icon from their previous logo and gave it a fresh update. After the brand update we used the brand guidelines to build a new website with Sqauresace that reflected their new brand identity.
How did you help the client differentiate their business through design?: By catering the design to their target audience (women 35-45). Using images of best selling products and bakes goods and by consistently using their new branding throughout the site.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: With this site we kept it simple and just used content blocks.
What are the top three creative features you used in the design?: Using the palm tree from their logo on index page backgrounds and adding custom icons onto the products page.
Anything else you want us to know about the site?:
Vendors used?: Erin Feinblatt: Photographer (http://www.erinfeinblatt.com/)