Rachel Sundheim Photography
One of the best parts about being a web designer, is thinking about design and functionality all in one! We are loving Lindsey's new site design for Rachel Sundheim Photography, and I think I love the way the overlapping card blocks make a great layout. :)
Client's Site Description: Photographer Website
Template Chosen: Foster (Brine)
Why did you choose that template?: I knew that we wanted to use the Brine family for it's flexibility and the index pages. I chose Foster specifically because the header layout was already similar to how we wanted it to be.
What was the Client's Objective?: We had just gone through a rebrand for all of Rachel's visual identity and we needed to update her website as well.
Tell us a bit about the design process?: Since originally designing her site, Rachel has grow so much as a photographer/business owner and changed her aesthetic. We wanted to showcase this new style as well as put forward a more sophisticated face for the company. I also wanted to make sure it was easy for her to update the galleries and slideshow banner because as a photographer I knew it would be important for her to be able to refresh them on her own.
How did you help the client differentiate their business through design?: We wanted to present a more sophisticated style than you might see with her competitors. Rachel has moved from doing mainly weddings, to more lifestyle or magazine style photography and she wants to do more of that. So we played off her beautiful photos and new branding to add elevated elements throughout the site.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: I used quit a bit of custom CSS to style things exactly how we wanted. Things like styling headlines with a chunky underline, overlapping elements, adding a color bar at the top of each page, full width buttons and a brush stroke anchored to the bottom of the footer are all small details that were added with CSS.
What are the top three creative features you used in the design?: 1. Based on Rachel's new brand design we incorporated elements like brush texture and touches of metallic gold throughout to make everything cohesive.
2. On the Home page I used an image card block and then used CSS to move the image over and create an 'overlapping' effect that I just LOVE!
3. On the About page I used a gallery slideshow and styled the titles + descriptions to make a rotating Fav Things elements that really adds some personality.
Anything else you want us to know about the site?:
Vendors used?: Photos by Rachel Sundheim Photography