Site Showcase: Seals Brand Co
Another Surveyor typeface fan in the house, with their custom portfolio website. Tré has a similar philosophy to ours here at SSDG, in our design should showcase the brand and the design, not the platform it is built on. With just enough custom edits, and just enough design you have a killer portfolio and website where the Squarespace factor fades to the back.
Client's Site Description: Design Portfolio
Template Chosen: Supply
Why did you choose that template?: For some reason I've always loved sites with a vertical navigation. I'm not sure if it's just because they're not traditional, but I also like that they seem to be more accessible to the traditional horizontal navigation.
Also, my project descriptions are very text heavy, so I loved the fact that my descriptions could be broken down into hidden captions. That way, if you don't care why this specific logo is red or sideways, you don't have to read about it.
What was the Client's Objective?: A unique portfolio site that doesn't look like it was built with a Squarespace template.
Tell us a bit about the design process?: The history behind a name is always interesting to me, and it's one of the first things I look up when crafting a brand.
Once upon a time, kings and queens ruled, knights protected, and people took pride in their craft. While all of this took place in small towns, there was no need for a last name. But as towns grew, there were too many Johns to keep track of, creating the need for a last name. One common source of a name was occupation (Cook, Carter, Baker, Taylor, Smith, etc.). Seals was the occupational name of someone who crafted wax stamps and signet rings.
With that, I came up with the tagline "Designed. Sealed. Delivered.," and a mail theme for my brand. But I didn't want it to be cliché with airmail borders and stamps. So my brand was inspired by these old shipping labels by a company called Dennison. All most all of them were red, or white with red borders, and they even had labels shaped like wax seals, and notary seals. That's what made everything come together.
How did you help the client differentiate their business through design?: By creating a brand and a portfolio that are equally powerful and unique, but don't overpower one another.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: There was a lot of css involved. I added a custom border to the entire site, made every page full width, used Cloud Typography, custom buttons, custom form blocks from SquareStudio, info popups, custom hover effects, custom index gallery with borders and a custom hover effect, custom text selection colors, custom footer, custom logo hover....
What are the top three creative features you used in the design?: I'd say the custom logo hover, all of the red borders, and the random pops of color I've hidden in there.
Anything else you want us to know about the site?:
Site and Designer: Tré Seals http://www.sealsbrand.co