Site Showcase: Sequel Professional Development
You have gotten to know Paige by know. She's bold in her design choices, and it works great for her clients. Her bright and graphic aesthetic is a great way to mix up the professional development world, and in this case make it fun and personable.
Great job Paige!
Client's Site Description: Professional Website
Template Chosen: Brine
Why did you choose that template?: Brine is unsurpassed in it's flexibility, and was the perfect choice for this site where we combined multiple layouts onto one page!
What was the Client's Objective?: Dara wasn't looking for a traditional, corporate style website, but instead wanted something more casual, welcoming and infused with tropical vibes, incorporating her location (Hawaii!) into her online home.
Tell us a bit about the design process?: Dara choose my 2 Week Website + Brand package, so we whipped up her Squarespace website, alongside an updated and modernized logo that fit her brands overall feel better, as well as business cards and social media graphics.
First, I started by creating a mood board, complete with little doodle, hand-drawn looking icons and a color palette taken straight from the Hawaiian sea, flowers and greenery. Then it was on to the site design, and branding items. The full site build took place in week one, and we completed all site edits and tweaks in week two, and then launched Dara's site on the Friday of week 2 (which just so happened to also be her birthday!)
How did you help the client differentiate their business through design?: Every bit of Dara's site, from the unique layouts, to the colors to the hand drawn doodles shows that Dara is a different kind of business coach, and incorporates her beautiful Hawaii home into her online home.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: A lot of the custom look of this site comes not from custom coding, but from creating dynamic and unique background images in Adobe Illustrator, which I then layered with Squarespace blocks to make things pop!
What are the top three creative features you used in the design?:
1. Layered custom background images with Squarespace blocks on top
2. Parallax scrolling
3. Hand drawn doodles & sketches