Site Showcase: Sixth Street Wellness
Client's Site Description: professional site for a therapist based in NYC
Template Chosen: Hatch (Brine)
Why did you choose that template?: I knew I wanted parallax scrolling and a template that had a flexible header layout. I also wanted a site that my client could grow into as she hosts workshops and develops blog content.
What was the Client's Objective?: The objective of the site was to develop an online presence and allow her clients -new & continuing- to book online.
Tell us a bit about the design process?: I had previously worked with Stacey Younge to define her brand identity, so I was excited to help the visuals come to life online. She was continuing a practice her late aunt had started, so it was important to incorporate some of the previous design elements such as the triangular focused logo. In terms of the color palette, we wanted the overall feeling to be soft and breathable. In addition to the colors that are more common in the wellness niche, we wanted to develop a secondary palette that spoke to her target audience- young professionals and college students. So we added an electric blue and pear color that really help the site pop.
The site's structure was focused on allowing plenty of breathing room. We wanted the aesthetic to reflect the soothing, yet strong, personality of the brand.
How did you help the client differentiate their business through design?: We looked at several sites within her niche before beginning the process. I wanted to make sure that her site felt fresh. By using bolder colors than traditionally used in her field paired with a graphic pattern + plenty of breathing room, her site stands out while still resonating with potential clients.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: CSS edits were relatively minimal for this site. I focused on understated edits that elevate the site through details.
I wanted to focus on customizing small elements to 'break out of the square'. A few specific edits were utilizing the bold header styles to incorporate new header variations, modifying the form and overlapping text/ images / patterns as pages scale down.
What are the top three creative features you used in the design?: color, negative space + overlapping design features.