Site Showcase: Stag & Lily Event Co.

This is a simply beautiful and alluring site that allows for easy viewing of event photographs. Classy and modern logo and photos catch your eye and invite you to explore the site further. 

Squarespace Site Design for Wedding Industry

Designer: Samantha Mabe

Client's Site: Stag & Lily Event Co.

Client Site Description: Professional Website

Template Chosen: Montauk

Why did you choose that template?: I wanted a template that was elegant, professional, and allowed for customization through the Style Editor so I could use limited custom CSS.

What was the Client's Objective?: After a year of growing her business on word of mouth, Nicole was ready to invest in a website that would help her reach her dream client and grow with her business and she expands to build a team and teach workshops.

Tell us a bit about the design process?: We started this project from scratch. Nicole had no previous website to work from or content to design around, so we were able to use her work and her design inspiration to create something unique.

We began with a mood board that gave direction to the project. I then outlined the pages we would be creating so Nicole could write her copy and cull the images she wanted to feature.

I mocked-up the major pages for Nicole to review and we refined the design over strategy calls and live workshop time. Once the design was approved, I developed each of the pages, including templates for the portfolio.

Before launch, I tested the entire website and made sure the mobile version of the website reflected the desktop design.

Since launching, I have continued to partner with Nicole on website updates so she has more time to concentrate on working with clients and growing her business.

How did you help the client differentiate their business through design?: Her previous website was a simple landing page with contact information, so we worked together to strategize the pages that should be included on her website based on her industry and crafted a design that was elegant, boho-chic, and emphasized her work with her favorite dream clients.

Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: I used a limited amount of custom CSS to adjust the fonts in the quote block and make small changes. The big customization was adding the font from the company logo to the website as headlines throughout the website. I wanted to keep the website simple so that Nicole could easily add new items to her portfolio as she designed more events.

What are the top three creative features you used in the design?: 1. I designed a few templates for the portfolio layout. Nicole has a lot of images to share for each event and she needed a way to add images without laying them out each time. The templates allow her to choose they layout that will work best with the images she has and quickly add a new item to her portfolio.

2. I added the script font from the company logo as one of the headline styles so that it could be used throughout the website without using code blocks.

3. Nicole has a variety of packages, so we wanted to organize them in a way that made it easy to see what she could do, but would also give enough detail for someone to decide which package was right for them. I started by creating an overall "Packages" page and then adding additional pages with more details for each.