Site Showcase: Stephanie Leah
In a site that looks simple at first glance, complexity and layered style match the beautiful branding by Dropcap Design for this site by Meg Summerfield.
Client Site Description: Professional Site
Template Chosen: Brine
Why did you choose that template?: The client definitely wanted index pages with parallax, so our obvious choice was brine.
What was the Client's Objective?: The objective of the client was to take her branding by Dropcap Design and expound upon it, showing her style and showcase her work to the Los Angelos community. It was important that while Stephanie's work was clear and obvious, that her story and philosophy shone through with just as much importance as services. For the design, she wanted to stay very minimal, keeping things simple just like her business principals and philosophy.
Tell us a bit about the design process?: For the process, I have a structured design process with all of my clients. We do a seven week design process, where we start with strategy, then go into mockups, build and then edit before launch. Stephanie, while building her brand and website was able to go through the process with ease since she has a really great grasp of her brand. That is in part to the incredible branding process from Kadie over at Dropcap Design. Her clients are always super ready for digging into their site design after her brand process.
How did you help the client differentiate their business through design?: For Stephanie's business, we really wanted to showcase her business philosophy through her website. So no superfluous additions were made. Her site is strategically still intact, without being over the top. We added the tab plugin from Sqsp Themes to create her services page, which allowed us to create complex details but keep it easy and simple for the audience.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: Where we implemented some fun CSS included switching the order of the content in the footer - so that with our column layout in the footer our icon/content was on the left vs. right, and then our overlapping logo for a stylistic difference from other sites.
What are the top three creative features you used in the design?:
1- Overlapping logo on top of navigation.
2- Using the tab plugin from SqspThemes
3- Using image blocks (in the poster design on the homepage especially) to create a graphic yet memorable text block.
Designer: Meg Summerfield from Meg Summerfield Studio
Client's Site: Stephanie Leah