Site Showcase: Summerfield Delight

Food Blogs. They can be so difficult to design. The simplicity of the idea of them cannot be overlooked. A food blogger is a different breed of blogger, I can say this because I dabble in it myself over at Summerfield Delight.

Those of you who know me, know this is where I started with Squarespace! It was a creative outlet when my creative job was not the "dream job" I expected it to be lol. It took me years to define myself and this space within the digital realm, not really being a brand, but more of my own creative space, it took a while to define the visual mode. I've finally settled on a brine template here, but my favorites for food blogs switch between brine and five. I think they are both versatile for that ever growing and indexing blog site.

Squarespace Site Showcase | Food Blog Design | Summerfield Delight | Brine Template | Squarespace Food Blog

Client's Site Description: Food Blogging Hobby

Template Chosen: Brine

Why did you choose that template?: Because Brine Wins All.  (no seriously) 

What was the Client's Objective?: Previously I was using a five based template for this site, and sort of ok design. It felt very "traditional food blog". All is fine in love and war. I got antsy, so I redesigned. I actually did a full site redesign and hated every aspect of it the moment it was done. Too "designed". This was my first step towards going to my less is more approach to sites. The key here was to remove the "brand" and let the content do the talking. Less "blog" more content shining on a cloudy day.

Tell us a bit about the design process?: As a designer you can really just jump in one night and code until your eyes bleed. This is how this site came about. I had about 10 things I wanted to test out, and I really wanted to prove a blog didn't have to have a sidebar, so I set out to make the Brine template work for me.

How did you help the client differentiate their business through design?: The key here is that it doesn't look and feel like a blog, it's more like a content creation hub. For me, this space is to be creative, no selling, just showing great content to others, which I think a lot of my clients also want, so it was a turn of the tables to change it up. I used SUPER neutral "colors", really minimized design elements, but kept it clean and simple. Feature blog post slider on the home page, grid based index section to lead to SquareFoodie (of course!).

Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: Tons! Cause what else does a designer do but test out crazy ideas on their creative blog? My favorite is definitely the vertical tab for posts we added in, and of course let it disappear on mobile (cause no one has time for making that mobile friendly). My goal is usually to make the typography really clean, and with css on SS, it does take a good amount of custom added to achieve the look.

What are the top three creative features you used in the design?: 

1. Vertical Text Tab on Homepage
2. Recipe Index
3. Simple but Elegant Recipe Design

Recipe Design for Squarespace

Designer's Name: Meg Summerfield

Client's Site: Summerfield Delight