Site Showcase: The Design Daily
This is a site showcase I have been itching to share since last fall - showing how you can create a blogsite that is minimal yet detailed - and almost completely automated homepage updates :)
Client Site Description: Interior Design Services
Template Chosen: Greenwhich (Brine)
Why did you choose that template?: For the flexibility of the homepage, and we knew we wanted sidebar and adding that with the plugin HERE is easy.
What was the Client's Objective?: To effectively move from WP to Squaresapace and get a great "theme-like" site but more custom to her needs. Along with the blog, the client also podcasts. We decided to pull out the podcast from the blog for easier separation between styles of posts. This way people expect to see images and longer content in one place and the other one can be for itunes sync-ing. The main thing we wanted was for a blog to not feel "empty" for a new site. By using almost exclusively summary galleries on the homepage we created something that is like a featured section that brings the reader further into the site.
Tell us a bit about the design process?: Lisa who runs The Design Daily has to be one of my favorite clients of all time. This is probably because as an interiors blogger + journalist she knew what INFO she wanted to feature and knew the design potential, but trusted me as a designer to help her get the final result. Sometimes I think that those from the design community are harder to work for, but in the end, there is an aspect of trust that has to come with hiring someone else creative, and that in the end creates an incredible design process.
How did you help the client differentiate their business through design?: Our design differentiation was by keeping the site really clean, and yet zero-squarespace-y-ness. The clean editorial style is mixed with a softer tone, in order to do the same thing a nice comfy couch does in a modern home. The sense of comfort in editorial style is key.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: Yes! But not TOO many. The biggest one is the homepage, we did some styling to make the blocks LOOK like one section together, but are built of a few different summary galleries to get the final effect.
What are the top three creative features you used in the design?:
1. Summary galleries x100.
2. Sidebar design for Brine template.
3. We added in quite a few extra typography layers by using (em) and (strong) in places we knew that they werent going to be used as traditional italic and bold.
Anything else you want us to know about the site?: We created the kind of site that could be any platform at first glance. We let the brand really shine, and focused on creating content that was never going to feel "stuffy" or "old" without making it a requisite to also post EVERY day. Cause we all need a little rest time for creativity - even in the interiors or journalism world!