Site Showcase: The Framework Events
Take a moment today to peruse this exquisite site. It is easy to read their story and feel like you know the people who will help you plan your memorable wedding day. You can easily navigate the site because of the simple, yet powerful menu and envision the luxury through the full bleed photographs. Professional yet personal.
Client Site Description: Fashion and Lifestyle
Template Chosen: Margot
Why did you choose that template?: We chose Margot due to the flexibility with the menu header, full-width imagery, index page ability and side menu bar. After working in Squarespace for most of our clients, we know the Brine family has the most flexibility when it comes to the custom styles!
What was the Client's Objective?: The client wanted a beautiful website that encompassed an editorial, luxury feel to showcase their services to their ideal brides (clients) in the San Fransisco metropolitan area and beyond.
Tell us a bit about the design process?: At kick-off we walked through an in-depth vision clarity process that helped the client articulate their goals with their overall brand and website. First, starting with the brand, we tweaked their minimal, lux logo and mixed it with a soft, yet bold color palette to speak to the familiarity of the wedding industry. Since the client isn't your typical wedding industry planner, we wanted to push the boundaries on what a 'wedding oriented' website looked like. We knew split headers were a big trend in editorial sites, along with bold headings, pops of color and strong imagery in a fluid grid layout. These elements all helped to reach their objective and we had a LOT of fun playing around with the CSS.
How did you help the client differentiate their business through design?: Through the editorial style design, we were able to differentiate their site from other wedding planners you might see on the web. We wanted to stray away from 'too literal' wedding style imagery, but still draw in the unique bride who appreciates unique design to explain services and experiences. The TFE Quiz was a huge fun factor of the site that we'll be promoting throughout their social to invite people to the TFE story. You'll see that on the home page. :)
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: There are a few areas of custom development including background boxes on Index pages to separate text + imagery, along with custom forms, fonts, and alternating logos for the headers which seems simple, but really helped the logo stand out on different imagery.
What are the top three creative features you used in the design?: A unique index gallery block look, a simple but powerful menu style, and full bleed images with text overlay to really draw clients into their full Wedding Experience!
Vendors used?: Photos by http://www.alexsteelephotography.com/
Designer: Sarah Heyl from The Business Bar
Client's Site: The Framework Events