Site Showcase: The Hidden Heel

You won't be surprised when I tell you Ashley from Hello Big Idea created YET another amazing site. She just smashes feminine and bold branding, time after time. Plus, what a cool product - in a family of tall people (I'm shortest at 5'4" - by 4 inches) I could definitely use her client's product! Don't forget to  check out their site

Squarespace Site Showcase | Hello Big Idea | The Hidden Heel | Pacific Template

Client's Site Description: eCommerce Design

Template Chosen: Fulton

Why did you choose that template?: We wanted a full page scroll where the navigation jumps down the page.

What was the Client's Objective?: Make an unknown product look fashionable and like an everyday accessory.

Tell us a bit about the design process?: Holly is a local entrepreneur that needed a high end site for her product that is useful but no one knows about it. We worked through our process to create a fun, unique site where people can purchase directly online.

How did you help the client differentiate their business through design?: FUN photography and GIFs to show off the product and what it does.

Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: Only on mobile to make overlapping text more readable.

What are the top three creative features you used in the design?: Background images, high quality photography, art direction!

Anything else you want us to know about the site?:

Vendors used?: Lauren Pusateri Photography

Images: Screenshot -

Insta video -

Designer's Website:

Client's Webiste: