Site Showcase: The Lake Effect

Our new 2018 season is off to a start for Site Showcase and I have a fun one to share with you all! One of our long time community members Christina has a great site to show off! I'll just be here looking at this gorgeous site pretending it's warm enough to head out to the lake! 



Client Site Description: Fashion and Lifestyle

Template Chosen: Foster

Why did you choose that template?: I chose Foster mainly for the option to center the logo in the header area. I also wanted to put the client on a template within the Brine family to cater to her e-commerce needs.

What was the Client's Objective?: The client wanted to revamp her existing website so that it could become more of a community for her audience and also a better optimized shopping experience.

Tell us a bit about the design process?: Katherine, the owner of Lake Effect Co. was referred to me by another amazing SSDG member (Hi, Megan!) mentioning that she was feeling stuck in her previous Squarespace template (Adirondack) and needing to add on some customizations to encourage a community feel and for her site visitors to stick around longer while discovering new content. I worked with her existing branding to create a cohesive & functional hub for her brand online, got her switched over to the Brine family, and implemented a ton of custom CSS to get it looking just like the mockups.

How did you help the client differentiate their business through design?: This client already had amazing branding so I wanted to design her website revamp around her brand guidelines to make sure everything was on brand moving forward. Since community was a priority for this client, I made sure to make the call to actions to contribute and engage with the brand very visual and hard to miss. Utilizing summary blocks throughout the website also helped filter her relevant content to places that it needed to be seen.

Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: Yes! I added in custom CSS to style the summary blocks, home page, and blog page.

What are the top three creative features you used in the design?:

1. The blog. The client really wanted a blog sidebar, but in an effort to keep her in the Brine family to keep her e-commerce as powerful as possible, I oped to create a blog page with a faux side bar instead. We also created a blog post template with a faux side bar for her to give proper credits & details about her submitted posts.

2. The shop. We wanted to create a shop page that was engaging, informative, and funneled her viewers to visit more facets of her shop. Rather than just sticking with the basic shop page that Squarespace has to offer, I created a custom index with engaging call to actions, galleries, and summaries to meet her needs.

3. The brand. While I didn't design the branding, I was really impressed by the client's logos and color palette. I wanted to make sure that it was infused with this client's website as effectively as possible. My favorite little detail would be the wave icons I placed between indexes.

Vendors used?: Branding by Studio 9 Co. 

Designer: Christina Fowler from By Stina Faye

Client's Site Name: Lake Effect Co.