Site Showcase: The Lawrence House
I've been excited to share this post ever since I saw the amazing branding being done by Kadie at Dropcap Design. Immediately when we were talking about the possibilities we talked about the possibility of a neutral backdrop other than "plain white" for their phtography, it would elevate their style and give it an eiditoral twist, all with one base cream. But in all seriousness their amazing works, makes us look pretty good ;)
Client's Site Description: Brand Content Photographers
Template Chosen: Brine (Greenwich)
Why did you choose that template?: For this site, we really wanted to give Hunter and Sarah the ability to organize and create content that is really eye catching, so obviously the brine template had the most flexibility. With brine's flexibility we were able to create a site that has 2 shops and 2 blogs - with slightly different features for each, getting SO much more than a template that is more rigid in terms of layout editing.
What was the Client's Objective?: To create a site where people wanted to really spend time. We wanted the site to wow on a design level, but also let their content and amazing brand by Dropcap Design stand out.
Tell us a bit about the design process?: For this site, I was working with Dropcap Design Studio for with Sarah and Hunter. They finished up a huge rebrand and joining of all of their personal brands into one overarching site. The joining of content, plus new branding allowed us to really take a look at what we wanted to feature and design it in a way that allowed the reader to see their work, and not the website. We started with a thorough mock-up in order to figure out the little tidbits of design, and then went into our HUGE build out! This site has so much amazing content you could get lost in it for days. The process working with the client was pretty darn amazing, Sarah and Hunter have so much heart put into their brand that even when they were on a full travel schedule they wrote content, designed blogs, gave feedback and never skipped a beat. No one can ever complain about not having time and really mean it after seeing how much these guys put in!
How did you help the client differentiate their business through design?: For Sarah and Hunter, it was really important that we took a stance in the design that allowed their work to blend together as one brand, but also be noticed on a level much higher than "just a photographer" or "just a blog" - with that there are tiny details throughout the site that allow you to see the site as so much more. We differentiated the shop + portfolio layouts, we added the the "card" look to the blog posts, added the icons in the top browser and more. This lets you see their brand and not just "squarespace".
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: The major CSS things in this site are done to layouts throughout, but we tried to keep relatively normal for a block by block basis, since it's important that an editorial site like this really gets updated. With that it's important that not too many block edits are done, just styling.
What are the top three creative features you used in the design?: The layout for the travel guides- keeping it really "un-blog" like, adding the icons in the top header for their instagram sections, and having the masonry galleries for the portfolio sections.