Site Showcase: The Paige Studio
Client's Site Description: Professional Squarespace Website Designer Website
Template Chosen: Brine
Why did you choose that template?: Brine provides the ability to take whatever dreams you have in your mind and create them on a website, so the template pick was an easy choice!
What was the Client's Objective?: To build a true stunner of a website that connects deeply with the studio's ideal clients (gals with style who are looking for a Squarespace website designer!)
Tell us a bit about the design process?: This was a project for myself, so while the full site build only took 2 weeks, the site is always getting tweaks and updates to it. First, I tweaked the studio's current branding to feel more fresh, clean, modern and young. Then while building I infused the studio's new brand elements and images into the creative site design.
How did you help the client differentiate their business through design?: The visuals of this site helps attract ideal clients who have a similar style, while the copy is really the aspect that connects with potential clients, and lets them know that yes, they're in the right place!
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: There's lots of custom development in this one!
The bit that you'll notice most is that the footer is divided into two color blocks which helps draw the eye to the opt-in gift that's then very noticeable on every page of the site.
There's also a number of CSS tweaks throughout, and I used Markdown blocks for the studio's collapsable FAQ areas.
What are the top three creative features you used in the design?:
1. Branded icons
2. Rotating testimonials
3. Creative use of Brine background images to create unique page layouts