Site Showcase: The Wren's Nest
Client's Site Description: Health & Wellness Studio
Template Chosen: Pacific
Why did you choose that template?: I knew I wanted to build pages that could handle a lot of sections of content but remain flexible.
What was the Client's Objective?: Our aim was to create a site that reflected the peaceful aesthetic of the studio along with the caring nature of their offerings. The site was designed to feel friendly and welcoming like the community it was built for.
Tell us a bit about the design process?: The owner, Jackie, came to me with a her branding work completed. After a couple initial calls to figure out what her goals were for the site (access to a community calendar, descriptions of their types of events, highlights on teachers) I took that existing branding and created supplemental graphics and styling to give her a complete branding suite. We determined a color palette and added additional floral elements to round out the look and leaned heavily on typography to deliver information. Once we had the aesthetics nailed down we went through a quick wireframing process before building in SS.
How did you help the client differentiate their business through design?: Jackie wanted a site that was feminine but not too soft. We wanted it to be clear that this was a studio for women and their families at every stage but not have it feel clinical or overly feminine and prenatal focused.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: Custom CSS was used to create color highlights, special buttons, and typography throughout the site.
What are the top three creative features you used in the design?: I really love the subtle floral backgrounds, the type treatments throughout, and the use of anchor links to create a submenu on the offerings pages.