Site Showcase: Thoroughly Curly Designs
A thoroughly fun and well designed website that focuses on branding and design? You bet I love this one, where illustration and branding are skillfully added in a really great way! I am loving the custom numbers in the process section :)
Client's Site Description: Designing brand identities, print materials, & websites for small businesses
Template Chosen: Fulton
Why did you choose that template?: I chose this template for the ability to have a gorgeous background illustration with an image and copy overlaid on top. These features were imperative in my selection in order to ensure it resized properly for mobile/tablet and no important text or images were lost or difficult to read.
What was the Client's Objective?: To feature my design skills and branding services in an innovative way
Tell us a bit about the design process?: My previous web design experience was with Wordpress or completely coding from scratch. Creating my own studio site in Squarespace allowed me the creative freedom to dive in and test out different templates and features.
How did you help the client differentiate their business through design?: While I love and utilize stock photography in social media, I wanted to differentiate my studio website by illustrating a flat lay for the home page. Creating my own graphics instead of relying on stock photos allowed me to created beautiful and unique background images to fit exactly the space I needed in each section.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: I used custom CSS to add backgrounds to some sections to: 1. ensure the copy could be read on a mobile device if it overlapped an image on a smaller screen; or 2. allow the copy block to stand out against the background on the home page. I also created custom call outs to bring the eye to important branding points on my branding services page.
What are the top three creative features you used in the design?: I would say the resizable home page with overlaid image and copy block; my color palette and illustrations to provide a feminine but cool and professional look; and call out blocks to break up the pages and add attention to my services.
Anything else you want us to know about the site?: Instead of using https://linktr.ee/ for my one URL on instagram, I used the Squarespace cover page feature to create a social landing page. This allows me to have a free branded social page vs using Linktree which has limited free options. If you view the page on your phone after clicking on my Instagram, it is sized perfectly to view a list of quick links: https://www.thoroughlycurly.com/social.
Vendors used?: The site was completely created by myself!