Site Showcase: Years of Gold

It's funny how sometimes the simplist of sites become  your favorite. I think this is 100% my favorite site of 2017 (sorry other clients!), because it really was minimal. The key to this working was good - clean type, modern layouts without being flashy, and a great brand - thanks to Kadie from Dropcap Design. If you are in the Houston/Dallas area be SURE to contact Amy for your family - I can say I would have loved to have a treasure like this for my family to remember our loved ones.

Site Showcase | Years of Gold | Texas Photographer Website on Squarespace Brine Template

Client's Site Description: Photography Portfolio Website

Template Chosen: Brine

Why did you choose that template?: We wanted to keep this site really simple, and we wanted the client to be able to add audio, video and photos to each portfolio gallery. Because of the extra data involved in the portfolio pages, we had the option of using a template with projects, or we could create pages, but this client wanted to keep the page numbers down, so we are using brine for the grid blog format.

What was the Client's Objective?: The client here really wanted this site to be classic and modern with a sense of heirloom. It's right up my alley style-wise, so paired with Kadie Smith from Dropcap Design's minimal style, we were ready to create magic.

Tell us a bit about the design process?: For this project, I was working in collaboration with Drop Cap Design Studio, and their designer Kadie had just finished up the design process. In general this project was so simple because we all just spoke the same language about the end result. We knew we wanted it to really sit in that minimal + heirloom quality style echoing publications like Cereal Mag while staying family friendly and inviting like Artifact Uprising.

How did you help the client differentiate their business through design?:  Staying minimal without seeming un-designed. It's a key aspect of a Squarespace site to tweak the typography JUST so, in that it doesn't feel templated.

Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: A good amount for typography, but we really wanted things to feel the least amount of fussy as possible.

What are the top three creative features you used in the design?: 

1. The grid blog: We needed something to function as an easy portfolio for the client, that had a grid layout. We could have gone shop portfolio, but instead we went blog portfolio and kept the design really simple. It allows for a beautiful gallery and duplication of pages, without the fuss.

2. Changing up elements just slightly. In a few places we opted to add in labels like "next" and "previous" for the carousel galleries, making things seem less Squarespace-y and more like a beautiful website. This also increased the size of the button for an older crowd potentially using an ipad with the site.

3. Simplicity. It's actually harder to design a Squarespace site that is minimal without seeming "not-done", so having a plan of action and sticking to it was key!

Client Site: Years of Gold

Designer's Site: Meg Summerfield Studio

Branding: DropcapDesign