Sweet Bree's Bakeshop
I am always interested in finding great inspiration for a homepage for a great brochure website. Nikkita has done a great job here of adding texture to both parallax and non-parallax background sections which is so great! Love how they are reminiscent of the logo! Congrats on the launch Sweet Bree's Bakeshop :)
Client's Site Description: Gluten Free Bakery
Template Chosen: Brine (Rally)
Why did you choose that template?: To show of the circular logo with the split menu to balance it on either side, and to elevate the photography on the home page.
What was the Client's Objective?: To rebrand and redesign her website after trademarking her new business name.
Tell us a bit about the design process?: For this design, texture and lightness were very important to best show off the flavors and amazing baked goods that Sweet Bree's offered. For Bree, color is synonymous with flavor, and texture could relate to the frosting of the cake. Everything about the design needed to show off these baked goods and call back to the values of fresh, locally sourced ingredients with a product that tastes amazing too. This website is a celebration of something tasty and unique.
How did you help the client differentiate their business through design?: Through the use of texture that starts in the brushy elements of the logo and gets carried out in layered imagery throughout the site, everything is evocative of rich flavor and sets off the baked goods in an appetizing way. Many bakeries are cutesy or too literal, but the design here elevates what is already working well, rather than taking things too literally.
Is there custom development? What about custom added CSS? Can you tell us why you did or did not use these edits?: Custom CSS was used to incorporate additional typography to accent specific areas of the site, like the home page sections, and background images were added for added depth and layering.
What are the top three creative features you used in the design?: Usually, it's a design "no-no" to use type from the logo elsewhere in the design, but for this site, it feels celebratory and rich to do so. The split navigation sets the logo off nicely, and the bright color scheme feels whimsical and light. I also love the background "sprinkles" throughout the homepage.